Audience Growth is Self-Perpetuating

Audience
Growth is Self-Perpetuating

Once the right audience-first growth strategy is implemented, user enjoyment and community contributions will cyclically drive more and more expansion, engagement, and retention as your approach continues to be refined through earned data insights.

Audience growth is the goal knowing why is the kicker.

Understanding the nuances of the audience growth cycle will help you as a publisher focus your efforts on where your users are getting lost on their journey, be it discoverability, quality of content, an inactive community…

Regardless of where the most work is required, once you have a firm grasp on how your brand and its content are perceived throughout each user’s journey, it’s only a matter of time before you begin to see gains in registrations, retention, and revenue.