What learnings can be found throughout their journey?

To create the best possible experience of your brand and its offerings, a solid understanding of your audience’s journey is key. In some cases, data may not be available to depend on, but a well informed audience-first growth strategy is not out of reach if the right questions are being asked…

Examining your audience’s experience will enhance engagement

Enhancing engagement will attract a wider audience

Anon Visitors
How can we remove engagement barriers and guide these passive users along their journey? How can we introduce our brand and values in under 2 seconds?UGC Consumers
What are the discernible trends in content consumption that could inform content optimization? Conversely, what types of content are driving visitors away?Engaged Users
Based on which site features these users favour, what can be done to optimize and integrate them elsewhere to heighten discoverability and engagement site-wide?Registered Users
What was the exact value exchange moment that won their registration? Was it access to content, an engagement feature, the ability to participate in our community?UGC Contributor
How can we reward their loyalty and contributions? Does our current strategy adequately consider the value of their retention? Are we effectively using their contributions to attract and convert new users?