Understanding the Nuances of your Audience’s Journey

First things first:

Who are the players?

Anonymous Visitors
UGC Consumers
Engaged Users
Registered Users
UGC Contributors

Audience Profiles

Anonymous Visitors

The majority of audiences roaming the internet. These folks are passive, non-committal netizens who love a headline but seldom stick around to read much more than that.

Hard facts:

Active for an average of 1.5 days a month
No ID. Little to no data opportunities. No indication of behaviour, preferences or interests.

Audience Profiles

UGC Consumers

Lovers of community and discussion. We know what content peaks their interests because we can see where their engagement is greatest and what holds their attention.

Hard facts:

Spend more than 3 seconds reading comments
Spend 6x more time on site than anonymous visitors
View 4x more pages than anonymous visitors

Audience Profiles

Engaged User

Involved and interested. Not unlike the UGC Consumers, we can track their interests - but far more accurately. These users enjoy interacting with content through functions like reactions and comments.

Hard facts:

9x the page views
9x the time on site

Audience Profiles

Registered User

Committed and engaged. Registered users allow a richer understanding of audiences at large thanks to unfettered access to their data profiles and the wealth of insights within.

Hard facts:

11x more page views
18.5x more time on site

Audience Profiles

UGC Contributors

Loyal brand advocates. These users spend their time engaging with your content and community by contributing content of their own. Importantly, the content they generate often attracts and converts other users.

Hard facts:

41x more page views
76x more time on site